Analysis of various Customer Relationship Management

  Pratyoosh Rai,  Dr Ritu Bhargava

Abstract— Within the CRM concept, most widely spread applications that are associated with the management of contents of the messages of clients. And the objective is to re-route the particular request implicitly for accurate service or may provide the immediate answers to frequently asked questions. The most famous banks are also using the Data-Mining applications for the customer-segmentation and for many other advantages, for the credit-scoring and for approval, also for anticipating the lapse of payment, marketing, etc. Now a day Banking and the Retail firm is observing that to obtain the competitive raise through implementing the data-mining is easy. And the Customer-Relationship-Management is also one domain that has been under focus for deployment of Data-mining. Many financial companies and business organizations have grown from rats to riches by tackling marketing issues by the Data-Mining. This is also made easy to enhance the efficiency of CRM, in order to have an efficient and rapid response to customer requirements, by integrating or combining CRM and DM techniques. In this study, the main concepts of CRM and DM techniques are investigated and employed in CRM. This paper gives the concept regarding the CRM by the use of Data-Mining approach.

Keywords- Customer Relationship Management, Clustering, Data Mining

Unique Identification Number - IJEDR1801010
Page Number(s) - 53-59
Pubished in - Volume 6 | Issue 1 | January 2018
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Pratyoosh Rai,  Dr Ritu Bhargava,   "Analysis of various Customer Relationship Management", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.6, Issue 1, pp.53-59, January 2018, Available at :http://www.ijedr.org/papers/IJEDR1801010.pdf