Managing Customer Relationship Management in B2B

Low Cost Journal,International Peer Reviewed and Refereed Journals,Fast Paper Publication approved journal IJEDR(ISSN 2321-9939) apply for ugc care approved journal, UGC Approved Journal, ugc approved journal, ugc approved list of journal, ugc care journal, care journal, UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list 2020, ugc care approved journal, ugc care list 2020, new ugc approved journal in 2020, Low cost research journal, Online international research journal, Peer-reviewed, and Refereed Journals, scholarly journals, impact factor 7.37 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool)

	INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH (International Peer Reviewed,Refereed, Indexed, Citation Open Access Journal) ISSN: 2321-9939 \| ESTD Year: 2013 Google Scholar Impact Factor- 7.37 (Year 2020)	Submit Paper Online Login to Author Home want to start Journal?
HOME About us Research Area Approval, Association and Indexing EDITORIAL / RMS Editorial Board member Login into RMS About RMS Join RMS As Reviewer/Referral FOR AUTHOR Publication Guidelines Sample Paper Format Submit Paper Online Track Submitted Paper Publication Charges Document Preparation Guideline Hardcopy Related Research Area CURRENT ISSUE ARCHIVE CONFERENCE PROPOSAL CONFERENCE PROPOSAL NCETSE-14 NCISECT-15 EEECOS-14 RTEECE-14 SUBMIT PAPER ONLINE CONTACT US FAQ

Current Issue

Call For Papers
June 2023
Volume 11 | Issue 2
Last Date : 29 June 2023
Review Results: Within 12-20 Days

For Authors

Publication Guidelines Document Preparation Guideline Sample Paper format Track Submitted Paper Publication Charges Hardcopy Related DOI List of Research Area

Archives

Current Issue Past Issue Conference Proceedings

Indexing Partner

Research Area

Engineering Science & Technology Pharmacy Science All Commerce Arts Medical Science Life Sciences Health Science Social Science and Humanities Managment and Tourism LAW & Education

LICENSE

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Paper Details

Paper Title

Managing Customer Relationship Management in B2B

Authors

Dr.Ekta Rastogi

Click Here to Download Article

Abstract

Customer relationship management (CRM) and business‐to‐business (B2B) are essential to the success of modern business. Although they are two different modules, they share many similarities. The integration of CRM and B2B will benefit all related parties in business processes, including sales, marketing, customer service, and information support. This article discusses the characteristics, similarities, and differences of B2B and CRM. It also explores the CRM‐B2B integration strategies, the current issues and their future development trends. Customer relationship management (CRM) and business‐to‐business (B2B) are essential to the success of modern business. Although they are two different modules, they share many similarities. The integration of CRM and B2B will benefit all related parties in business processes, including sales, marketing, customer service, and information support. This article discusses the characteristics, similarities, and differences of B2B and CRM. It also explores the CRM‐B2B integration strategies, the current issues and their future development trends. Customer relationship management (CRM) and business‐to‐business (B2B) are essential to the success of modern business. Although they are two different modules, they share many similarities. The integration of CRM and B2B will benefit all related parties in business processes, including sales, marketing, customer service, and information support. This article discusses the characteristics, similarities, and differences of B2B and CRM. It also explores the CRM‐B2B integration strategies, the current issues and their future development trends.

Keywords- CRM, B2B, CRM-B2B Integration

Publication Details

Unique Identification Number - IJEDR2003055
Page Number(s) - 363-367
Pubished in - Volume 8 | Issue 3 | September 2020
DOI (Digital Object Identifier) -
Publisher - IJEDR (ISSN - 2321-9939)

Cite this Article

Dr.Ekta Rastogi, "Managing Customer Relationship Management in B2B", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.8, Issue 3, pp.363-367, September 2020, Available at :http://www.ijedr.org/papers/IJEDR2003055.pdf

Share This Article