Customer Satisfaction On Private Label

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Paper Details

Paper Title

Customer Satisfaction On Private Label

Authors

K. Devakar Reddy, K. Udaya Gowrishankar

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Abstract

Private label is becoming a tool of a differentiator in the customer satisfaction. This paper theoretically explains the current aspects of the private label like customer expectations from the retailers, important challenges faced by the retailer, advantages of private labels to the customer and retailer, Elements of private label for customer satisfaction and important private label players in retail.

Keywords- Private label, Customer Satisfaction, FMCG (fast Moving Consumer goods), Retail industry.

Publication Details

Unique Identification Number - IJEDR1901021
Page Number(s) - 101-104
Pubished in - Volume 7 | Issue 1 | January 2019
DOI (Digital Object Identifier) -
Publisher - IJEDR (ISSN - 2321-9939)

Cite this Article

K. Devakar Reddy, K. Udaya Gowrishankar, "Customer Satisfaction On Private Label", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.7, Issue 1, pp.101-104, January 2019, Available at :http://www.ijedr.org/papers/IJEDR1901021.pdf

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