A Study On Employing Gamification Methods To Increase Customer Engagement In Digital Marketing

  Mr Gowtham Aashirwad Kumar,  Dr A Ravi Kumar

As “Gamification” quickly becomes a hot topic across industries and academia, it deserves more thorough study through qualitative and quantitative research. There was a definite feeling of infancy of gamification, be it the definition of gamification or the effectiveness of gamification. This document provides a survey of this recent phenomenon of “gamification”: a concept that has been applauded as a “game changing layer” and derided as a “useless buzzword”. It provides a comparative review of different schools of thoughts on the effectiveness of applying game mechanics to non-game contexts. Both industry implementations and academic research is reviewed and analyzed. Most of gamification thought leaders agree that the current state of gamification is mainly focus on extrinsic rewards. While some see the bigger potentials of sustainable gamification with deeper researches in the intrinsic rewards from good game designs.

Keywords- Gamification, ROI, Digital Marketing, Green Challenges

Unique Identification Number - IJEDR1804100
Page Number(s) - 560-564
Pubished in - Volume 6 | Issue 4 | December 2018
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Mr Gowtham Aashirwad Kumar,  Dr A Ravi Kumar,   "A Study On Employing Gamification Methods To Increase Customer Engagement In Digital Marketing", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.6, Issue 4, pp.560-564, December 2018, Available at :http://www.ijedr.org/papers/IJEDR1804100.pdf