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Paper Details
Paper Title
Liquidity and profitability tradeoff - a study of idea cellular limited
Authors
  Gulshan kumar,  Dr. Manoj Upreti
Abstract
“In the present era, liquidity and profitability trade off have become a very important and crucial issue among any organisation. It is all about managing your current assets and current liabilities in such a way that profitability of the organisation will be optimum. Every organisation desires to have more and more current assets and least current liabilities, the profitability of the organisation adversely affected. In this research paper, along with our theoretical background, tries to evaluate the liquidity and profitability trade off in Idea Cellular Limited, one of India’s most promising telecommunication service providers. This paper is based on secondary data available from 2010-11 to 2015-16.” types of microfinance institutions, benefits extended by microfinance institutions, problems of microfinance institutions and future prospects of microfinance institutions in India.
Keywords- Liquidity, Profitability, Trade-Off, Current Assets, Current Liabilities.
Publication Details
Unique Identification Number - IJEDR1703187Page Number(s) - 1273-1276Pubished in - Volume 5 | Issue 3 | September 2017DOI (Digital Object Identifier) -    Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Gulshan kumar,  Dr. Manoj Upreti,   "Liquidity and profitability tradeoff - a study of idea cellular limited", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.5, Issue 3, pp.1273-1276, September 2017, Available at :http://www.ijedr.org/papers/IJEDR1703187.pdf
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