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Paper Details
Paper Title
A study on imitation of brand name of convenience goods with special reference to manjeri, malappuram district, kerala
Authors
  Jaseera.C.P,  Dr. S. Nagasanthi
Abstract
Now a days consumers are more conscious regarding each aspects of products. Even then certain producers introduce products by imitating branded products. This sort of an approach is followed for the immediate sale of product. The present paper is an attempt to evaluate the imitation of brand name of coveniece goods.
Keywords- Brand perception, Income, Price, Design, Level of awareness
Publication Details
Unique Identification Number - IJEDR1703173Page Number(s) - 1201-1207Pubished in - Volume 5 | Issue 3 | September 2017DOI (Digital Object Identifier) -    Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Jaseera.C.P,  Dr. S. Nagasanthi,   "A study on imitation of brand name of convenience goods with special reference to manjeri, malappuram district, kerala", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.5, Issue 3, pp.1201-1207, September 2017, Available at :http://www.ijedr.org/papers/IJEDR1703173.pdf
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