Managing Partner Performance, Engagement & Retention A Case Study on the Cab Aggregator Giant: Ola

  Ms. Ruchika Malik

As the cab aggregators scale up in a hyper competitive market, attracting and retaining driver partners becomes the most important factor influencing customer decision. Since supply doesn't match the increasing demand, keeping the drivers happy is key to the success of these companies. With virtually no costs associated for the trained drivers to switch players at a later stage, it becomes imperative for these companies to drive initiatives which would help retain them. This case aims to put forth the strategies adopted by the taxi hailing company- Ola to reward the drivers, the issues faced in keeping them motivated and the measures taken to resolve their grievances in order to build a loyal base of driver partners.

Keywords- Ola, cab aggregator, driver partner, performance, engagement, retention

Unique Identification Number - IJEDR1701022
Page Number(s) - 139-143
Pubished in - Volume 5 | Issue 1 | January 2017
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Ms. Ruchika Malik,   "Managing Partner Performance, Engagement & Retention A Case Study on the Cab Aggregator Giant: Ola", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.5, Issue 1, pp.139-143, January 2017, Available at :http://www.ijedr.org/papers/IJEDR1701022.pdf